Bringing financial management from web to native app.
My role - As the sole product designer, I:
- Led design from concept to launch
- Conducted post-launch user research
- Collaborated closely with cross-functional partners
Results
- 📈  Driving 34% of monthly active user engagement on mobile
- ✨ Introduced native features like swipe actions, camera upload.
- 🧱 Built a component library for iOS to support future mobile design
Background
LZ Books is a financial management tool for small business owners.
Users can track transactions, discover deductions, send invoices, and access tax information through the platform.
Problem
LZ Books was only accessible via responsive web, limiting engagement and mobile usability.
25% of LegalZoom users rely on mobile web, but the experience is lacking. Managing finances on the go is difficult, limiting engagement and missing opportunities to provide a seamless mobile solution.
Current mobile web experience
Challenge
How might we launch an MVP in 4 months while laying the foundation for future scalability?
Prioritizing features for MVP
We audited the web experience, prioritized key features for the app, and added native mobile features to make it more intuitive and mobile-friendly.
Evolving complex web interactions into simple, mobile-friendly experiences
Creating a system that could scale across future native app
